Industrias Peñoles / Branding

To celebrate 135 years of Industrias Peñoles, Whiteroom is selected to participate in the creation of the commemorative logo; where in the end, the Whiteroom proposal was chosen.

Challenge

Representing the commitment to the well-being of Peñoles with Mexico is a real challenge, since it is about creating the combination of its great trajectory together with its brand values ​​in order to design the image of celebration and pride of the anniversary of this leading company. in the mining industry, belonging to the BAL Group.

Solution

Through a series of symbols, each one of the achievements of the industry is celebrated, individually representing its values, as well as its achievements. Within the symbology, a color palette is used to fully define the metallurgical nature of the brand, using metallic tones, such as silver, gold and black. The 135 logo is a representation of the Grupo BAL logo, commemorating the founder, Alberto Baillères, with Mexican elements, creating a tribute to his name, work and dedication through this nationalist mural.

Impact

The unification of all the symbols in the form of a mural communicates the individuality of each attribute with great strength and avant-garde, which defines this identity influenced by the muralist history of Mexico. And in its entirety it conveys the belonging, pride and support that Peñoles provides to the entire community.