Deliflor / Branding

A brand like few others and recognized for its creativity, Deliflor is a concept that unites conventional pastry and flower shops to reinvent the fusion of the flower and the delicate flavor of the cake, in addition to being a dynamic and flexible business, they accompany you in all kinds of special occasions throughout the year.

Challenge

For years, Deliflor has positioned itself for creativity and great flavor in its products. Therefore, transforming its image and maintaining its essence was added to the great challenge of getting the public to identify the fusion of pastry and flower shops in a single brand.

Solution

So many elements for a single image, what if we put aside the flowers, the shoe polish and use their subtlety? The answer is simple, we play with the abstraction of these elements to provide great fluidity and movement to the eye, while incorporating a bold typography to preserve the organic details of the brand and at the same time we turn the look of this identity into a warmer, impeccable one. and soft.

Impact

Between the two concepts that define Deliflor, it brings us great satisfaction to achieve a logo that reflects the status and quality of the brand with a trendy look. Today this brand, which is aimed at women, breaks the stereotypes of the market, reaching all audiences that seek to buy the best gift, accompanying their audience on all occasions.