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DesignShop / Stand

Causa / Stand / Expo

The generational power that has driven this company dedicated to underground drilling for different industries, such as mining, electricity and others, has been the engine that positions Causa on the stage of national and international companies.

Challenge

Causa traditionally attends the International Mining Convention, a leader in all of Latin America, which is attended by large and well-known companies in the sector. This showcase is the perfect place to display your services, so you should create an ad hoc stand for the brand, ideal for creating new relationships and strengthening existing ones, as well as forming public relations that contribute to the growth of the brand. Within a space of 6 x 6 m, this leading drilling company must present itself in an attractive way to the public, exhibiting the drilling service within the stand, while having a space to talk with current and potential customers. Part of this challenge is to design from the plans, the flow of traffic, exhibition areas and even the aesthetic aspect in a stand, which for the first time for the brand, is double height.

Solution

Creating a stand in the form of a square that allows flow through two entrances and two corners, the space is freed in both directions. Through the identity of the brand, primary and secondary colors such as orange are incorporated to create an attractive and modern setting. Inside the stand, an exhibition space is assigned, representing the drilling services through a rhyme on a rocky scale setting, creating a real sensation supported by a recording with ambient sound of the equipment in action.

Impact

Reaffirming its position as a leader in the market, Causa obtains an incredible response at the XXXIV International Mining Convention, held in the city of Acapulco, Mexico. Its image before the public reinforces the great trajectory and experience of the brand, managing to generate warm and comfortable spaces for visitors, with the stand being the perfect meeting point to greet good friends and approach new businesses.