Rocksport / Campaing / We will club you

With a great history of almost two decades, RockSport Fitness Club has positioned itself as a leader in the gym segment, creating the ideal comprehensive fitness center for all types of athletes, from amateur to high performance.

Challenge

With new facilities of great infrastructure, the opportunity to evolve the business is presented to RockSport, with the plan to convert this space into a club.

Along with reaching the registration goal that will give life to this new concept, where now the target becomes mostly a family audience, followed by young students, high-performance athletes from a specific sector of the city and from other brand partners who already go to other RockSport locations, there is the great challenge of creating a message that communicates the evolution from being a gym to becoming a social and sports club.

Solution

With new facilities of great infrastructure, the opportunity to evolve the business is presented to RockSport, with the plan to convert this space into a club.

Along with reaching the registration goal that will give life to this new concept, where now the target becomes mostly a family audience, followed by young students, high-performance athletes from a specific sector of the city and from other brand partners who already go to other RockSport locations, there is the great challenge of creating a message that communicates the evolution from being a gym to becoming a social and sports club.

Impact

With great encouragement and acceptance from the community, RockSport successfully opened this new location by building interest in the public until reaching the registration goal. Without a doubt, the reputation of the brand is a fundamental part of these results of this 360° campaign.