Precisa Campaña

With a clear purpose of reforming education in the medical sector, Precisa creates an educational system for young people, where they can complete their technical school in health sciences, thus preparing their medical career, graduating from high school with the necessary knowledge to work in different areas such as Nursing, Radiology, Clinical Laboratory, among others.

Challenge

When analyzing the needs of Precisa, the challenge of creating a campaign image aimed at young students begins. Since this high school is just beginning, the proposal must be attractive to both parents and students. The campaign launch image must reflect the essence of the brand, showing, in turn, its technological and educational side, accompanied by a clear message that defines the school’s category.

Solution

In Precisa, its first target is parents and young students who are about to attend high school, therefore, taking care of every detail in the launch image, a color palette is presented in blue and green tones, corresponding to the brand and neons colors. To create a style with futuristic waves, the design is stylized by adding gradients to the background.

To give life to the campaign image, the phrase, Your future starts here, is added, encouraging the public to be part of this new educational system. Seeking to specify the category of the brand and improve the message so that it invites young people who want to study within Precisa, it is added, in health sciences, within the campaign name. “Your future in Health Sciences starts here”

Impact

Talking to all young students with enthusiasm for studying and having a future in the medical sector, has been a success, today, Precisa is already starting with its first generation of students. This campaign manages to reflect towards parents and young people the future in health sciences that they can obtain thanks to the high school and that together with the support of San José Sanatorio, their technological education will be of quality.