Laguna Yo Te Quiero / Branding

“Laguna Yo Te Quiero” is a civil association with over 10 years of experience dedicated to transforming our community. It promotes active citizen participation, encouraging people to unite for causes aimed at improving the environment. With a focus on collaboration and commitment, its programs inspire concrete actions that generate a positive impact on crucial issues for the Laguna community.

Challenge

The main challenge was to evolve the original logo, maintaining its essence while presenting it in a fresher, more contemporary way to attract a younger sector of society. The goal was to convey energy, optimism, and dynamism without losing the seriousness and trust essential for a social program that mobilizes people toward action.

Solution

The renewed logo combines elements that convey both strength and approachability. The heart, a central symbol, reinforces the commitment and affection toward the community, while the bold, uppercase typography ensures a strong visual impact. The color palette, featuring vibrant and energetic tones, exudes positivity, with subdued shades adding a touch of formality and professionalism. The result is a logo and a compact version that perfectly balance youthful energy with the sense of responsibility that defines the program.

Impact

The evolution of this logo has modernized the image of “Laguna Yo Te Quiero,” strengthening its connection with the community and projecting a more active, transformative vision. This has created a timeless brand that inspires action and commitment.