City Club / Empaque / Tarjeta Neo City

When trying to design for a young market we ran into a real challenge, starting with creating a card that they can be attracted to because of its image as well as the wonders that the product itself offers.

Challenge

When trying to design for a young market we ran into a real challenge, starting with creating a card that they can be attracted to because of its image as well as the wonders that the product itself offers.

Solution

Through graphic elements, we created a mixture of striking colors to create the background of the membership, on which the name of the card “Neo City” is signed in colors and chunky typography, maintaining the essence of young people in it. After designing our proposals and presenting them to a focus group, Neo City was born, an urban concept, glam and grunge at the same time, that our target loved.

Impact

In short, the design of this membership card was well received by the client and, in turn, by the community itself, since it is still used today! This project participated in the Awards a! Design, a contest that recognizes the most outstanding designs in the country. It managed to place itself as a finalist, and obtain a silver mention, placing it alongside large national brands, in the category of product logos.