Hasein / Branding

After 40 years, Hasein chooses to evolve their brand, taking advantage of the technology and innovation that characterize them, they decide that the best change for this new stage is to design a new brand identity that allows them to project the new vision that this manufacturing industry has towards the future, in order to grow and become a global company.

Challenge

The symbol represented a great challenge for the evolution of the brand, since due to its long history it came to create fear and rejection of change, but on the other hand, a great awareness of the need to represent the future of the brand and confidence in that the result will be able to transmit strength, projecting great security and stability in the image that its clients are looking for.

Solution

A total transformation, an image of great impact, a brand with great aspirations and a challenge designed from scratch. A typographic logo is drawn to leave behind the symbol, thus favoring the strength and character of Hasein. Preserving and maintaining the essence of the blue color, purifying it in a brighter tone, giving rise to the new era that this manufacturing company is heading towards, which now has the identity that it dreamed of for years.

Impact

This change of image allows the brand to highlight the progress and avant-garde of Hasein, through a timeless logo that will endure over the years, will survive trends, and that regardless of fashion, the strength of the identity will be preserved. This evolved brand is the perfect ally to achieve the company’s commercial objectives and open the way to new markets.